Northeast Business and Economics Association Conference Marino, M. (October 26th, 2018). Do Student Perceptions Match the Literature Relative to Growth of Women in Entrepreneurship. 45th Annual Northeast Business and Economics Association Conference, Galloway, NJ. Paper Presentation.

Abstract: Television shows like ABC’s Shark Tank and magazines like Inc. and Entrepreneur have introduced younger students to the world of Entrepreneurship. Via Shark Tank females were introduced to Lori Greiner and Barbara Corcoran as potential role models. Attempting to expand on Women in Entrepreneurship is a steadily increasing focus in research. Yadav and Unni (2016) provided extensive information on literature demonstrating the transition of the Female Entrepreneur from 1990 to 2016. The following paper utilizes a netnography method, coding themes from over fifty journal publications discussing areas such as Entrepreneurship, Women in Entrepreneurship, and SWOT analysis of Women in Entrepreneurship, to determine a comprehensive list of Strengths, Weaknesses, Opportunities, and Threats to women engaging in the field of Entrepreneurship. The determined themes are utilized to formulate a “Student Perception Survey.” The survey gathers quantitative and qualitative data from female students who have previously completed a course in Entrepreneurship, want to complete a course in Entrepreneurship, and/or have an interest in becoming an entrepreneur. The data is analyzed to determine if student perceptions agree or disagree with the published literature, or if there are potential new areas to consider expanding the literature.